On March 3, MSC Bikes opened the doors of its first bicycle dealer aimed at three clear objectives:

Uniqueness: a single Store as a point of reference for the brand.

Showroom: a pioneering space to show all MSC products to the end customer. A point of connection between the brand and the stores, the options to direct their customers to MSC Bikes Store to try and buy products and bicycles of which they do not have in stock.

PVP: respect for the stores in term of prices established by the brand.

Located in the town of Gavà, in Barcelona, it is destined to a point of reference and meeting for all types of cyclists. In the opening, which featured the exhibition of ten times World Champion of Bike Trial Dani Comas, several media and influent people of the cycling world who didn’t want the act.
A “thermometer” to better understand the demands of today’s market

According to Ferran Marías, CEO of the company, the new space will serve as a “thermometer” to better understand the demands of both the current market and users, with the intention of adapting more quickly to their needs. The bicycle dealer, which 920 m2 distributed over three floors, also seeks to improve the direct contact with de final consumer.
Due to the number of products and bicycle components offered by MSC Bikes, Ferran Marías also emphasizes the versatility of the space so that any user can “see, touch and test any MSC product that is only in our Store, as well as receive exclusive information, concrete and direct from the factory.

A wide range of services to meet the needs of all cyclists

The store has 3 floors. In the first one we find a large Showroom where you can try all the bike ranges of the brand (XC,Trail, Road, Fat Bike, Plus, Tandem). In the middle floor are exposed the latest models of helmets, shoes and clothes designed and developed by the company, for MTB and road, as well as models of third brands like Spiuk.

The second floor puts at the disposal of the users all the accessories and complements of bicycle MSC (handlebars, powers, saddles, pins, pedals, wheels, lights…) as well as tires of the best brands. MSC Bikes Store is the first physical space in Spain that offers all models of Maxxis tires available in the market.
The third floor consists of an outlet where you can get both bikes and MSC complements of other seasons or test at a very discounted price.

Soon MSC Bikes Store will also offer a variety of exclusive services, such as a room to perform Bikefitting (biomechanical study) or a multipurpose room for presentations and conferences. In addition, the venue has an assembly line, an MSC Cyclist Clubwhere weekly trainings and departures are scheduled, and specific and personalized advice.

The Space is located in the Avinguda Bertran i Güell 54, Gavà. More information at

MSC Bikes Store, the benchmark for all cycling enthusiasts